Fresh produce marketing, done properly
Fresh produce marketing doesn’t need to be complicated.
And it definitely doesn’t need to feel heavy.
We help growers, producers and fresh produce brands show up in ways that feel natural, engaging and actually work in the real world.
The kind of marketing that makes people stop, taste, notice and remember.
That might look like an in store tasting that people line up for.
A retail activation that finally gets your product seen.
Or a campaign that brings your brand to life without the noise.
No big agency energy. No unnecessary fees.
Just smart ideas, well executed, with your product front and centre.
We work across a range of budgets and seasons to create real connection between your produce and the people who buy it. From supermarkets to markets, events to direct to consumer moments, we make sure your brand stands out for the right reasons..
How we work
There’s plenty of marketing that looks good on paper.
We care more about what works on the market floor. Every Fresh Activations partnership is built around one simple belief. Create moments that make people stop, care and choose.
We plan properly, show up in market and keep things moving without creating chaos.
Calm isn’t a bonus. It’s part of the design.
MEET THE TEAM
Bethany Hughes
Creative Director - Co Founder
With just over a decade in fresh produce marketing, I love creating campaigns that connect farmers, growers, and brands with the people who buy their produce. From in store tastings to large scale activations, I thrive on building strategies that make fresh food /value added products stand out.
I spend my days immersed in event planning, market trends, consumer behaviour, and creative ideas that help fresh produce brands grow. Whether it is launching a new variety, driving brand awareness, or getting more shoppers to taste and buy, I am all about making fresh produce marketing simple, effective, and enjoyable.
When I’m not working, you’ll usually find me baking sourdough, heading out for long forest walks with my fiancé (and business partner), or pottering around our garden. We’re lucky to live in the stunning surrounds of Emerald, Victoria, where the forest resets our mornings and keeps us grounded. I also love spending time tending to our mini flower farm, growing veggies in the backyard, and flying down to Tasmania whenever we can to visit family. There’s nothing better than slowing down, getting your hands in the soil, and letting good things grow.
Mark Bailey
Director of Business Operations - Co Founder
With over a decade in fresh produce sales and marketing, I have worked across domestic and international markets, helping Australian growers and brands expand their reach. From retail to export, I have a deep understanding of market development, supply chain management, and what it takes to drive strong, lasting partnerships.
I have led sales strategies that connect fresh produce with the right buyers, ensuring strong positioning in both local and global markets. Whether it is launching new products, negotiating distribution deals, or identifying growth opportunities, I thrive on finding the best way to get fresh produce into more hands.
When I am not working or chatting with growers about seasonal updates from their orchards, you will find me in the shed building wood sculptures, furniture, and home décor. I also design and build props for our marketing events, making sure every activation has a unique, personal touch.
With experience across all aspects of fresh produce sales, marketing, and export, I am focused on delivering results that help businesses grow in a competitive and ever changing industry.
