How we help
Market presence retainer
For brands who want steady, consistent visibility without reinventing the wheel every month.
This includes: • seasonal planning that actually makes sense • in market activations and tastings • retailer and stockist support • point of sale and merchandising guidance • insights, reporting and next steps
Think of this as outsourced activation leadership. We help you show up well, again and again.
Launch moments
For new products, new varieties, rebrands or those make or break seasonal windows.
We bring clarity to the timing, the message and the execution, so launches feel exciting, not stressful.
Growth partnerships
For brands ready to build momentum with intention.
This is long term thinking paired with hands on delivery. Less scrambling. More confidence.
Fresh Activations was built from inside the industry.
Years spent in orchards, markets, packing sheds and retail floors taught us one thing. Great products don’t fail because they aren’t good. They get missed.
We started Fresh Activations to change that.
Along the way, growth stopped being about doing more.
It became about choosing better. Protecting calm. Building confidence.
Year two feels like building with confidence, not urgency.
Who we work with
• growers and orchard businesses • fresh produce brands • beverage and value add products • family owned and founder led teams • people who care about how their product shows up
If that sounds like you, we’ll probably get along well.
Mark Bailey
Director of Business Operations - Co Founder
With over a decade in fresh produce sales and marketing, I have worked across domestic and international markets, helping Australian growers and brands expand their reach. From retail to export, I have a deep understanding of market development, supply chain management, and what it takes to drive strong, lasting partnerships.
I have led sales strategies that connect fresh produce with the right buyers, ensuring strong positioning in both local and global markets. Whether it is launching new products, negotiating distribution deals, or identifying growth opportunities, I thrive on finding the best way to get fresh produce into more hands.
When I am not working or chatting with growers about seasonal updates from their orchards, you will find me in the shed building wood sculptures, furniture, and home décor. I also design and build props for our marketing events, making sure every activation has a unique, personal touch.
With experience across all aspects of fresh produce sales, marketing, and export, I am focused on delivering results that help businesses grow in a competitive and ever changing industry.