Lollipop sampling activation

The challenge
Build awareness and drive trial for Lollipop® pear and stone fruit range while increasing in-store movement.

What we did
Rolled out in-store sampling across key wholesale market locations, focusing on high foot traffic periods and strong visual presentation at point of purchase.

Each activation was designed to:

  • stop customers in their tracks

  • create a strong first taste experience

  • connect the product to the Lollipop® brand

  • interaction with younger demographic and families

The result

  • 700+ customers sampled in a 4 hour session

  • strong same-day sell-through across multiple locations (200 plus units sold)

  • repeat purchase driven by flavour and recognition

The takeaway
When customers try the product, they buy it. They remember it and repeat purchase.
The role of activation is to create that moment consistently and at scale.

Bravo® PR and sampling activation

The challenge
Build awareness for Bravo apple across both consumer and media audiences while reinforcing its position as a premium snacking apple.

The goal was to:

  • generate conversation beyond the shelf

  • encourage trial in a crowded category

  • connect the product to a clear health and lifestyle story

What we did
Developed a combined PR and sampling activation designed to reach both media and consumers.

This included:

  • curated PR send-outs to media and influencers

  • pairing the product with a simple, shareable experience (Bravo® apple slices served in green tea)

  • in-store sampling to reinforce trial at point of purchase

  • trade show sampling to retailers

The approach focused on creating a moment that was:

  • visually engaging

  • easy to replicate

  • tied back to the product’s natural qualities

The result

  • strong engagement across PR and social channels. Over 500 000 interactions on social media, 25 articles

  • increased product visibility beyond retail environments through print and digital media

  • high customer curiosity and interaction during sampling

  • consistent trial leading to purchase

The takeaway
When PR and in-store activation work together, the impact extends beyond awareness.

Customers are not just seeing the product, they are experiencing it, sharing it and coming back to it.

Red Moon sparkling activation

The challenge
Introduce Red Moon® Sparkling to customers in-store and test response, positioning and repeat purchase potential.

What we did
Ran in-store sampling across key retail locations, pairing Red Moon® Sparkling alongside Sparkling Gold apple juice to encourage comparison and increase engagement.

Focused on:

  • high visibility displays

  • strong visual presentation

  • direct customer interaction

The result

  • extended sampling sessions due to strong demand, an extra 3 hours of sampling across 3 activations.

  • consistent sell-through during activation periods. 90 units sold at one sampling alone.

  • customers indicating it would become a regular purchase

The takeaway
When product quality is high, sampling accelerates both trial and repeat purchase.
The opportunity now sits in aligning packaging with the premium experience.

All Seasons Produce market activations & Socials

The challenge
Increase engagement at market level while supporting wholesale customers and driving product awareness across multiple lines.

What we did
Delivered ongoing market activations at Melbourne Markets and Sydney Markets, focusing on:

  • consistent sampling presence

  • showcasing multiple product lines

  • capturing real-time customer feedback

The result

  • 750+ customers sampled during key sessions across Hay street market and Paddy’s market in Sydney

  • strong engagement from both retailers and consumers

  • increased visibility across retailers and consumers

The takeaway
Market activations create a direct link between growers, wholesalers and customers, strengthening both relationships and product movement.

Seven Springs orchard brand development

The challenge
Create a clear, premium brand identity for Seven Springs that reflects the quality of the orchard and Batlow region while building recognition across retail, packaging and market presence.

The brand needed to:

  • stand on its own

  • feel timeless, not trend driven

  • work across everything from fruit stickers to trucks

What we did
Led the full brand development from the ground up, including:

  • brand identity and logo design

  • packaging direction across multiple formats

  • tone of voice and brand messaging

  • website design and build, social media account development

  • visual system for signage, trucks and market presence

Every element was designed to feel consistent, premium and grounded in the Batlow region.

The result

  • a complete, ready to scale brand system

  • strong visual consistency across all touch points

  • a premium position in market aligned with product quality

  • a clear foundation for retail, marketing and future growth

The takeaway
When brand is built properly from the start, everything else becomes easier.

From packaging to retail conversations, a clear identity creates confidence, recognition and long-term value.

Sparkling Gold apple juice activation

The challenge
Drive awareness and trial for a premium apple juice while testing positioning within retail environments.

What we did
Delivered in-store sampling across multiple locations, focusing on:

  • strong visual merchandising

  • pairing with complementary products

  • clear communication of flavour and quality

The result

  • strong customer response across all locations

  • consistent sales during activation periods

  • pricing acceptance within premium range

The takeaway
Premium products can hold their position when supported with the right in-store experience and storytelling.

Cosmic Crisp launch activation

The challenge
Launch Cosmic Crisp apple into market with strong awareness and immediate customer trial.

What we did
Developed a launch activation across wholesale market and retail environments, including:

  • Sydney Wholesale market sampling

  • orchard-themed display and storytelling

  • direct engagement with customers at point of purchase

The result

  • high customer curiosity and engagement

  • strong initial trial across launch locations

  • increased recognition of the Cosmic Crisp® brand

The takeaway
New variety launches perform strongest when supported with both storytelling and in-person trial.
Customers want to understand what makes it different.