Marketing that actually moves fruit

We work alongside growers and produce brands to build marketing that connects in market and translates into real movement at retail.

This isn’t top-line marketing that sits in the background.
It’s hands-on, practical and built around how produce is actually bought and sold.

We support everything from brand positioning through to in-store execution, making sure the story, the product and the shelf all line up.

Why Fresh Activations

• Built specifically for fresh produce, not adapted from other industries
• Grounded in real retail and wholesale experience
• Focused on sell-through and relationships, not just visibility
• Designed to support both trade and consumer at the same time

How we work

We keep it simple and consistent

• Take the time to understand the product, the grower or business and the opportunity

• Build a clear direction for how it shows up in market

• Execute through the right mix of activation, content and communication

• Refine as the season moves

In practice

Working across wholesale markets and retail, we bring together sampling, content, PR and trade engagement to build steady momentum across the season.

What this leads to

• Stronger presence in market
• Better engagement with buyers
• Clearer brand identity
• Consistent product movement

Related services

In-store sampling activations
Retail brand activations
Retail strategy development

If you’re looking to build something more consistent in market
we’d love to be part of it