A collage of six photos. The first photo shows a man in a yellow safety vest holding an apple, standing outside in a snowy area. The second photo depicts a table with a bottle of sparkling apple juice, two glasses filled with the beverage, apples, and some greenery. The third photo features a woman at a front display of a bakery or market stand with pink signs reading 'Lolli Pop,' offering various baked goods. The fourth photo shows a red truck with a logo and the word 'Batlow' on the back on a road. The fifth photo captures a young person in a plaid shirt and cap sitting on a crate of apples in an orchard. The sixth photo presents a wide view of rolling hills and a large truck with ‘Springs’ on its trailer, traveling through the countryside.

Growth partnership

Building momentum over time

Long-term marketing and retail strategy support for fresh produce brands looking to scale and strengthen their position in market.

The What

The growth partnership is a longer-term engagement where strategy and execution sit side by side.

We work with you across multiple seasons, helping refine how your product is positioned, activated and supported in market.

This combines elements of retail strategy development, fresh produce marketing and ongoing activation.

The Why

Strong brands aren’t built in a single season.

• Consistency leads to stronger positioning
• Ongoing refinement improves performance
• Relationships with retailers deepen over time
• Strategy becomes clearer with context

What’s typically included

• Retail strategy development
• Seasonal planning and campaign direction
• In-store activations and ongoing support
• Brand and positioning refinement
• Continuous performance review

How we work

  • Understand your long-term goals

  • Review current performance and positioning

  • Build a clear path forward

  • Execute and refine across each season

Who this suits

  • Established brands ready to scale

  • Growers looking to move from commodity to brand

  • Businesses wanting long-term strategic support

What this leads to

  • Stronger market position

  • More stable and consistent growth

  • Improved pricing and brand perception

  • Better long-term retail relationships

If you’re looking to build something that lasts
this is the next step