Getting the start right

Structured product launch marketing for fresh produce and food brands entering the market or stepping into a new phase.

The WHat

The launch program is built for key moments where clarity matters most.

This includes new product launches, new varieties, brand refreshes or seasonal introductions where getting early traction is critical.

We bring together product launch marketing, in-store activation, PR and content to create a clear and considered entry into market.

The Why

The way a product enters the market shapes how it performs long-term.

• First impressions influence retailer confidence

• Early engagement drives initial sales

• Clear messaging helps customers understand the product

What’s typically included

• Launch strategy and planning

• Retail and wholesale alignment

• In-store sampling activations

• PR and influencer outreach

• Content creation and rollout

How we approach a launch

• Define the product’s role in market

• Identify where and how it should appear

• Align messaging across trade and consumer

• Execute activation and communication together

Who this suits

• New fruit varieties or branded produce lines

• Value-added products entering retail

• Brands going through a reposition or refresh

What this leads to

• Faster uptake in market

• Stronger retailer engagement

• Increased early-stage sales

• Clearer positioning from the outset

If you’re bringing something new into market
it’s worth getting the start right