Celebrating Seasonal Produce

In the August 2026 issue of Supermarket News (page 39), co-founder Bethany Hughes shares her take on seasonal in-store activations for fresh produce and why there's so much more opportunity here than the traditional retail calendar suggests. She talks through back-to-school snacking, sporting events and long weekends, and cultural celebrations like Lunar New Year and Diwali as under-used moments for brands to connect with shoppers. Bethany also covers what actually makes a seasonal launch land: getting product into people's hands at the right time and place, packaging that earns a second look, and using QR codes to let shoppers into the story behind the grower.

Read the full issue on Supermarket News (page 39): https://supermarketnews.co.nz/read-online/august-2026/