INdustry News - Telling Australia’s growing story

FreshPlaza recently spoke with our founders, Mark Bailey and Bethany Hughes, about why we started Fresh Activations; helping growers build a genuine connection with the people who buy their fruit. The feature uses our work with Seven Springs, a family-owned apple orchard in Batlow, NSW, as a case study: from in-depth conversations with all five family members through to developing their brand identity, tone of voice, packaging, and website. It's a great look at how brand strategy for a grower goes far beyond a logo, it's about capturing what a region and a family's history genuinely represent.

Read the full article on FreshPlaza: https://www.freshplaza.com/north-america/article/9864879/there-was-a-lot-more-to-be-said-about-what-is-happening-and-being-grown-in-australia/